Staff Profile
Dr Steven Cassidy, BA (Hons) DipEP PhD CMILT
Director - E-mail
Steve Cassidy has a background in academic research, private sector marketing and consultancy for a multinational technology solutions provider, and transportation/urban technology consultancy. Steve’s work has always centred upon understanding travel behaviour and lifestyle needs in order to design and evaluate social, environmental and urban transport policy, and thus help realise successful cities and integrated communities.
He has a particular expertise in applying technology to support transport and eGovernment objectives. He has completed many high profile projects in ticketing and smart card related media, as well as in the design and evaluation of travel information technologies and policies. His research and consultancy skills cover: (i) strategy & business case development; (ii) socio-economic evaluation; (iii) user requirements & acceptance research (especially with marginalised groups); (iv) consensus building and stakeholder engagement techniques; (v) developing innovative qualitative and quantitative research methodologies to help understand current and future urban challenges.
His clients include national and local government, private sector manufacturers and transit operators in the UK, Europe and North America. He is currently Project Co-ordinator for the EC funded research project CATCH (which aims to reduce carbon emissions from mobility), and leads the MRCMH work within the CIVITAS+ Project RENAISSANCE (sustainable historic cities) for which he is a seconded Steering Group member. He has been heavily engaged in developing the Siemens Complete Mobility concept and Cities Index, and has undertaken stakeholder engagement and detailed analyses of many cities in Europe and North America. Steve's academic research was undertaken at Transport Studies Group at University of Westminster, and University of Nottingham Institute of Urban Planning Studies. He was an Associate at Transport and Travel Research Ltd, and Marketing Solutions Manager at Schlumberger in Paris and London (where he obtained a particular expertise in smart card technologies). In addition he established and managed the MRCMH subsidiary in Brussels for four years.
Steve has presented and published many conference papers and refereed journal articles. He has rcently gone car free to test the theories and is has made a video blog plotting his family's experience of going car-free for a year - (www.carfreefamily.com) - participant observation in action!
